Polydor

About Polydor

Polydor Records is a record label currently headquartered in the UK, and is a subsidiary of Universal Music Group. Polydor was originally an independent branch of the Deutsche Grammophon Gesellschaft. Its name was first used, as an export label, in 1924, the British and German branches of the Gramophone Company having severed their ties during World War I. Deutsche Grammophon claimed the rights to the His Master's Voice trademark for Germany, where HMV recordings were released under the Electrola trademark. In turn, DGG records exported out of Germany were released on the Polydor label. Deutsche Grammophon lost its rights to the His Master's Voice trademark to EMI and its Electrola label as part of Germany's surrender terms at the end of World War II.
Polydor became a popular music label in 1946 while the famously yellow Deutsche Grammophon seal became a classical music label. No Frenchman, though, could be expected to buy (or pronounce!) a product labelled Deutsche Grammophon Gesellschaft, so Polydor remained Deutsche Grammophon's export label, including Classical music, in France and the Spanish-speaking world for the remainder of the long-playing era.

In the early 1960s orchestra leader Bert Kaempfert signed unknowns Tony Sheridan and the Beat Brothers to Polydor. The Beat Brothers were, of course, to become The Beatles, and less than two years later, with a new drummer and new haircuts and now signed to Parlophone, became one of the biggest and most influential groups the world has ever seen.

In 1972, Polydor merged with giant Philips owned Phonogram Records to create PolyGram in the US. The Polydor label continued to run as a subsidiary label under the new company. Polydor later took interest in the Sex Pistols in 1976, but lost to EMI. nto the 1980s, Polydor continued to do respectable business, in spite of becoming increasingly overshadowed by its PolyGram sister label Mercury Records. Polydor took over management of British Decca's pop catalog. A&R manager Frank Neilson was able to score a major top ten hit in March 1981 for the label with "Do The Hucklebuck" by Coast to Coast as well as signing Ian Dury, Billy Fury and the Comsat Angels to the company. In 1984, the company name was parodied in the rockumentary film This Is Spinal Tap (whose soundtrack album was distributed by Polydor), where "Polymer Records" were the band's record company. By the early 1990s, Polydor began to under perform. PolyGram, subsequently, trimmed most of Polydor's staff and roster, and shifted it to operate under the umbrella of PolyGram Label Group (PLG), a newly constructed 'super label' specifically designed to oversee the operations of PolyGram's lesser performing imprints (including: Island Records, London Records, Atlas Records, Verve Records.)

Over the next few years, Polydor tried to keep itself afloat with new artist signings, new releases, and reissues, but ultimately continued to become more and more dormant. In 1998, PolyGram was purchased by Seagrams and absorbed into its Universal Music Group. During the consolidation of these two music giants, Polydor's US operations were dismantled, while its overseas branch remained intact with its records continuing to be distributed domestically through A&M and its new partner Interscope Records. However, North American re-issues of pre-1998 Polydor releases are handled through Universal Records and Mercury Records. Today, in America, the Polydor Records name and logo is mostly used on reissues of older material from its 1960s and 1970s heyday. Though Polydor's American branch is defunct, in the United Kingdom, however, Polydor continues to sign chart-topping acts and remains one of the strongest imprints in the country — with artists such as Klaxons, Sophie Ellis-Bextor, James Morrison, Take That and Kaiser Chiefs. It also acts as the UK label for American-based acts under Interscope-Geffen-A&M like Eminem and Gwen Stefani.

Website: www.polydor.co.uk