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Red Wings Kris Draper Jersey

Started by Zhang Wen, 2016/01/21 12:59AM
Latest post: 2016/03/15 01:07AM, Views: 169, Posts: 2
Red Wings Kris Draper Jersey
#1   2016/01/21 12:59AM
Zhang Wen
Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time Red Wings Kris Draper Jersey , money and effort where it will do the most good and return the results you need. Success is often a matter of a fraction of a percent response, which can represent thousands of dollars in sales. Properly aligned priorities and careful execution will yield profit, misplaced effort and sloppiness in execution can cost you. If you keep the basic priority for effort at List, Offer, Copy, Design, your direct mail has the best chance for success. This long-held tenet of direct mail success is just as valid today as it was in the 50s, despite all the technological advances, postal regulations, automation schemes, computer models and more that have been introduced since then. The following shows you the basics and why they are still important. The List's the Thing The best product in the world Red Wings Curtis Joseph Jersey , described in flowing, persuasive prose in a beautiful package will not sell if it is presented to the wrong audience, period. The list of recipients is the key to moving units, triggering responses, filling seats, and making money. Put the greatest effort into choosing, culling, maintaining, updating, specifying, selecting Red Wings Brendan Shanahan Jersey , aggregating, deduping, mergepurging your list, and your response rate will reflect it. Clean accurate data is the bedrock of a successful program, driving not only your initial mailing, but dictating your remail schedule, your test results, your fulfillment order, your list rental program, and more. Without clean data, you may as well toss 30% of your materials in the trash Red Wings Chris Chelios Jersey , that's certainly where they will end up anyway. Selection is the basic starting point - the more you know about the product or service, the better you can select the list. Your testing program will direct your list selection to a great degree, but if you're just starting out and have no test data, that's the place to start. Test lists are small segments of much larger lists that on their surface seem to fit the customer profile you've developed as part of product development. Small segments of many lists that fit the profile will give you the response data needed to narrow down the list of lists to those that actually fit the customer profile adequately to mail in volume. Testing If you are only testing lists, mail the same piece, with the same offer, copy, design, timing and other elements fixed, to the small segments and the list data should be the only variable. Read this response data approximately 3 weeks after drop date, and you'll know which lists really work and which ones don't. Once that data is in Red Wings Sergei Fedorov Jersey , review your segment descriptions, and match them back up to your response data, see if there is a common theme among the respondents that may not have been anticipated. Lists that don't pull well at all, the lower 25%, can be safely dropped for the moment. Lists in the middle 50% should be examined carefully, and the selection criteria aligned more closely with those in the top 25%. The top 25% can be mailed in volume. That top 25% represent the set of characteristics that you want to emulate for future mailings, providing the offer and copy don't change. For non-profits, this universe from which to select your tests is usually pretty strongly defined, composed of either members, potential members or some peripheral group in or around your industry. Publications, member lists from affiliated or peripheral organizations Red Wings Bob Probert Jersey , meeting or tradeshow attendees, customer lists from affiliate members all offer fresher data to test than your house prospect list, and there are many options beyond those to investigate. If your program is brand new and you're starting from scratch, try anything that seems reasonable - your assumptions are not as valid as actual test data (see related article on research data). Once you've assembled a set of data-validated characteristics from your list test, have some reliable selection criteria, and a realistic universe from which to draw the continuing working lists, the search is on to locate new lists that match those criteria as closely as possible. Get creative when sleuthing out where those might come from. If money is tight (when isn't it?) you can offer to swap lists with other interested parties. You can negotiate partial swaps, ask for a net name arrangements with larger list sources are viable once you've formed a relationship with them, and there are a number of other approaches to procuring lists at less than full rate. All they can do is say "No." You've cobbled together a set of lists you feel will work based on your test data, now it's time to make it efficient to mail. The MergePurge process is the one that not only allows you to mail only one piece per name, but the results of the purge according to priorities you set tells you where your "good" sources of lists are Red Wings Brett Hull Jersey , how much cross-over there is between list sources, who really supplies the majority of your "new" names, and a lot of other useful data. Be sure you work closely with your data processing house to achieve the mergepurge results you want. Clean It Up Now that you have a reliable, efficient collection of the right number of names based on your test data, it's time to do some cleaning. Good data is not only the right names, but involves address hygiene, salutation and gender correction, updated mailing addresses, zip-plus-four appending and other list cleaning chores, most of which can be done electronically through data processing software. All this is done to be sure your carefully designed, well-written piece reaches its destination.

Red Wings Kris Draper Jersey
#2   2016/03/15 01:07AM
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