Interscope

About Interscope

Interscope Records is an American record label, owned by Universal Music Group, and operates as one third of UMG's Interscope-Geffen-A&M label group. Interscope was formed in 1990 by Jimmy Iovine, Ted Field, and Tom Whalley with financial support from Atlantic Records (which owned a 50% stock in the label). Upon its creation, it was initially distributed by Atlantic Records' subsidiary East West Records America. The label's first release was Latin-rapper Gerardo, who scored a top 5, gold hit with "Rico Suave" in the spring of 1991. More early success came later in the year when the label released the debut album from Marky Mark and the Funky Bunch, which went platinum in early 1992. During this time, Interscope also signed rapper Tupac Shakur, Primus, No Doubt and Nine Inch Nails. They also released Bad4Good's album, Refugee in 1992, yet it was a commercial flop.

Though Interscope seemed to be on a roll with its first few releases, the label was faced with criticism for manufacturing what was considered cookie-cutter hip-hop that many did not take seriously. That changed when, in 1992, Iovine financially assisted Suge Knight and Dr. Dre in the creation of Death Row Records, and arranged for Interscope to distribute its records. The arrangement hit paydirt when Death Row and Interscope released The Chronic, the solo debut album from rapper/producer Dr. Dre. The album was distributed by Priority Records and released in December, became a seminal hit into the new year, eventually going triple platinum, and introduced the world to an up and coming Snoop Dogg—whose own debut album Doggystyle was released in late 1993 and became a monstrous success as well.

Following the success of Dr. Dre and Snoop Dogg, Death Row and Interscope became powerful labels in the industry, both collectively and respectively. With this acclaim, however, came criticism from various sources over the gangsta rap image that was being perpetuated. Feeling the heat from activist groups, Time Warner (Interscope's parent company) refused to distribute Death Row's next release, Dogg Food by Tha Dogg Pound, which was originally scheduled for release in June 1995. The album was subsequently pushed back, while Death Row and Interscope made an outside deal with Priority Records to distribute that album upon its release. The controversy swirling around Death Row and Interscope made Time Warner's shareholders nervous, so much so that in late 1995, the company sold all of its stake in Interscope Records to MCA Music Entertainment (later renamed Universal Music Group). Not wanting to take on the scrutiny that plagued Time Warner, MCA too initially refused to distribute many of Interscope's Death Row releases; including All Eyez on Me, the much anticipated forthcoming Death Row debut album by Tupac Shakur. This forced Death Row and Interscope to strike a deal with Island Records to distribute that particular album outside of its home base. Death Row began to collapse in 1996 following the death of Tupac Shakur, the incarceration of Knight, and departure of Dr. Dre. In August of 1997, Interscope (under pressure from Universal Music Group) made the decision to sell off all of its share in the label. However, they continue to join forces when it comes to releasing posthumous albums by Shakur with Amaru Entertainment.

Though Interscope initially made a name for itself as a label dealing heavily in hip-hop and urban music, by the mid 1990s, its range began to expand and, subsequently, the company would eventually experience success with artists in all genres, for example, the Industrial Rock artist Nine Inch Nails (Nothing Records). Following UMG's acquisition of PolyGram (also the owners of Island Records) in 1998, Geffen Records and A&M Records were merged into Interscope—making it the extremely powerful and leading unit at UMG that it is today. In 2005, Interscope launched a new imprint, Cherrytree Records for emerging artists, beginning with Oakland, CA's The Lovemakers. In May 2007, Interscope announced a joint-venture partnership with Justin Timberlake to create a new recording label called Tennman Records. The label has grown from a vanity label under Atlantic Records, to one of the world's largest labels with 312 artists signed and growing.

Website: www.interscope.com