the Yeezy Boost 350 v2 Sesame.

Today marks the general release of the Yeezy Boost 350 v2 Sesame. Although it’s been a busy autumn for the 350 silhouettes, with both the Cream White and Zebra colorways restocking within the last 3 months, the Yeezy Boost 350 v2 Sesame is the first new 350 to hit the market since the Butters dropped last June. Given its auspicious release date (Black Friday), and the historical popularity of 350s in general, one would expect anticipation to be high.buy buy now with best price

However, if the Yeezy Boost 350 v2 Sesame intends to dominate the holiday market, it is going to face some stiff headwinds. As we’ve documented in previous posts, the Yeezy brand has seen a significant diminution in the 5 months since the 350 Butter released. Probably the most important factor behind this decline is the seemingly endless number of restocks, which have severely depressed Yeezy resale prices across the board. Another factor is Kanye’s personal brand, which most likely took a hit following his politically polarizing antics this past summer. Finally, there is the growing sense that the 350 colorway has simply exhausted its hype; with so many Yeezys presently on the market – more than a dozen v2 350s alone – it is hard for a new release to break out and generate excitement.

We took a look at the early sales numbers to see how the Yeezy Boost 350 v2 Sesame is performing. Per usual, we looked at the pre-release price and sales volume data and analyzed how that compares to the 350 Butter colorway before and after its own release back in June. The following chart shows average resale prices for the Sesame and Butter Yeezys 5 days before and 5 days after drop day: