is always looking for product extension. Recently in 2007, Nike acquired Umbro, a British apparel, footwear, and sports equipment company. Nike saw football as an important growth category and found that the acquisition would significantly expand Nike's global leadership in football . By obtaining Umbro, Nike is not only extending their already established product line, they are also allowing the capability to develop their international markets.
In another partnership attempt, [url=http://www.nikecategoryshoes.uk/nike-air-presto-2-c-18/]Cheap Nike Air Presto 2 has introduced a new basketball store with Foot Lockers called "House of Hoops," in an attempt to show how U.S. athletic retailers may sustain the interest of shoppers. Here, customers are able to purchase professional player exclusives and other items. Nike and Foot Locker together have created a destination for the basketball consumer. Their goal is to open up 100 stores in the next three years. At these stores are walls of sneakers that showcase professional athlete's shoes. There is also a t-shirt bar, which allows customers to customize their purchases with local designs.
In addition to the numerous extensions of Nike, one of the most important product developments to Nike is the customization of their products. has made it more accessible and easier for mass customization. From shoes to apparel to accessories, a customer has the capability to customize almost anything that they purchase. This is important because it allows customers to be more involved and attain what they actually want from the purchase.
Nike is sold in over 25,000 retailers in the United States and is in over 140 countries. They sell internationally through independent distributors. Nike owns facilities in Oregon, Tennessee, North Carolina, and The Netherlands. They operate leased facilities for Niketown and NikeWomen retail stores. There are over 200 Nike Factory stores and over 100 sales and administrative offices . Strong sales in Europe and Asia make up for the slower growth in the U.S. The international market is very important for Nike because their intense product differentiation focuses on sports that vary across the globe.
Nike town's average 30,000 square feet of selling space. [url=http://www.nikecategoryshoes.uk/nike-free-run-3-c-35/nike-free-run-3-womens... Nike Free Run 3 Womens has been operating Nike Factory Stores around the world since 1984. Nike also offers online ordering of shoes, apparel, and accessories. Nike's US distributions centers dealing with footwear are located in Oregon, Tennessee, and New Hampshire. Apparel and equipment products are distributed out of Tennessee, Oregon, and California. Nike also has many subsidiaries that include Converse, Cole Haan, Nike Golf, Nike Bauer Hockey, and Exter Brands Group.
Nike makes huge investments in advertising and brand promotion. The promotional activities include agreements for product sponsorship with professional athletic teams, celebrity athletes, and numerous college athletic teams. They also use the web to promote their brand name and products by updating their website regularly and making it appealing, a Facebook profile, and smaller websites created for specific sports. Nike also has established one the most well known logos and brand slogan. The Cheap Nike Air Max 2013 is recognized worldwide. The slogan, "just do it," can also be recognized globally and when heard, people automatically think of Nike and their products.