nike free 2 cheap sale uk put heavily proportion in their marketing strategies and products deign. In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. Now we discuss the pros of nike air max 90 trainers's core marketing strategies and related them to the relevant marketing theories help us to depth understanding.
More efficient product distribution is the more sales and thus more profits. The delivery of the right products and at the right time to the customers is not only effect the utility but also leads to high level of consumer's satisfaction and loyalty. Nike distributes its products on different level basis. The high premium products are given to a certain distributors while leaving the low priced to be sold at highly discounted price at the retail stores such as Wal-Mart .
Nike has become the leader in the e-commerce by being the first to the market with its e-commerce website. cheap nike air max 90 womens launched its e-commerce site in April 1999 by offering 65 styles of sport shoes to the US market for purchasing . This program represents the first time a company has offered mass footwear through the Internet and provides competitive advantages to Nike.
Nike makes contracts with some celebrity athletes which can draw attention to their products such as Tiger Woods, Ronaldo. This has created a relatively high level of Nike's awareness. Besides that, Nike also employed a large amount of advertisements through the mass media . Nike's brand images, including the Nike's name and the trademark are considered to represent one of the most recognizable brands in the world. The nike air max 90 womens trainers name and associated trademarks have appeared from players' shirts, pants and everywhere. Their aggressive advertising campaigns, celebrity endorsements and quality products all enhance their brand and image. For example, when a celebrity athlete sponsors a specific brand of athletic shoes, the brand will be associated with success.
Nike targets on the consumers who care more about the utility and quality of the products rather than the price. In this way, the price is not affect too much. This has make Nike to set relatively higher price than its competitors. This strategy focuses on the consumers who like womens nike air max 90 sale uk and pushes the products value to a higher level. The customers who consider a product to be high quality are likely to pay the high price more often and consistently. Once the consumers develop the product intimacy, they come to associate their person with the products and will pay whatever price quoted on the products.
Most of the consumer of Nike's products is mainly athletic. mens nike free 2 sale uk is the master of segmentation, their segmenting market typically target's athletes, both women and men from the age 15 to 35. Nike's targeting market is active people who enjoy high quality sporting goods, especially footwear. Nike focuses on creating premium consumer experiences on product innovation, brand leadership and elevated retail presence. Nike targets on these customers by agreements between Nike and athletic teams, college's athletic teams for products sponsorship and eventual promotion to the members of these teams. Even though others are likely to buy the products, Nike focuses on the athlete more than any group of individuals even though it also target on the youth. This strategy is especially successful because of its ability to reach a large number of athletes.